Sept 10, 2013: @jimcoll is a moron, and other lessons you can learn on Twitter

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Jim Coll teaching us that @jimcoll is in fact not a moron, and just how @SouthernMiss is a leader in today’s social media.

      Jim Coll is a moron—at least that is what he has been told on more than one occasion by others on Twitter and Facebook. Nevertheless, Jim and the University Communications team have managed to limit damage to the Southern Miss brand throughout a number of communications crises over the past few years, including the February tornado that struck the Hattiesburg campus on its path through the Pine Belt. Now, Jim shares with others the mistakes he’s made through social media, the lessons learned, and how others can avoid being called a moron on Twitter and Facebook.